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November 30, 2022 | 2 years ago

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Household Appliances: Iris launches a new range of "Google TV" TVs

Aboubaker Khaled
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“Google TV is an evolution of technology and a more intelligent and intuitive version of Android TV, on which it is built. It is designed to make it easier to find the content you want. Forget bygone days when you had to search on a crowded screen to find a streaming service! IRIS TVs will now have the Google TV interface,” says Salim Gueciouer, Senior Product Manager.

No need to switch from one streaming application to another, everything being bundled in one place, in one easy-to-navigate experience. From NetFlix to YouTube TV or Shahid, Google Tv By Iris makes it easy to choose what to watch.

In response to a press question on the local integration rate required in the former 2020 specifications for the household appliance industry, IRIS CEO Djamel Guidoum pointed out that the rate issue ‘makes no sense and there is no answer to it’.

However, he stated that ‘the latest specifications are not even applied’. According to him, new specifications are already in preparation and will be the result of consultations with professionals in the sector."


Regarding the international deployment of the brand, Djamel Guidoum stated that a sales outlet will be opened in the Mauritanian capital Nouakchott these days and will complement those already existing in Tunis and Tripoli.

Announced at a press conference in Algiers on Tuesday 29 November, the new models will be available on the market from the beginning of 2023. “This is a shift to a higher level of positioning at the national and international levels, because our products will also be exported abroad, including to the USA,” said Djamel Guidoum, CEO of IRIS.

Through this launch, Iris hopes to be "a precursor of trends in the TV industry in Algeria and to establish its current leadership in this sector", he stresses. The production and marketing of Google TV, for the first time in the local market, represents the realization of the brand's efforts in understanding customers and the will to provide a unique experience in entertainment.




November 30, 2022 | algeria-logo

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