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February 24, 2025 | 1 year ago

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Transsion Holding deploys its Oraimo brand in Algeria

The Chinese group Transsion Holding, a world leader in mobile technologies, is taking a new step in Algeria with the official launch of its Oraimo brand of electronic accessories. The event, scheduled for next Tuesday, marks the Asian giant's determination to consolidate its presence in a rapidly expanding market.

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Specializing in high-tech accessories, Oraimo offers a wide range of products, from wireless headphones to chargers and other connected devices, combining modern design and technological performance. By setting up in Algeria, Transsion Holding aims to meet the growing demand for accessible, innovative technological solutions.

 

Based in Shenzhen, Transsion Holding aims to be the leading smartphone manufacturer in Africa by 2023, with flagship brands such as Itel, Tecno and Infinix. Also present in the Middle East, South Asia and Latin America, the group is conspicuous by its absence from the Chinese market, preferring to concentrate its efforts on emerging economies. In addition to cell phones, it is also developing customer services via Carlcare and is now strengthening its positioning with Oraimo to electronic accessories.

 

Transsion Holding's new initiative confirms its ambition to expand its footprint in Algeria and to become a key player in the technology sector.

February 24, 2025 | algeria-logo

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