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October 1, 2024 | 3 months ago

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Nouakchott and Dakar exhibitions: Zitouni issues new instructions

The Minister of Trade and Export Promotion, Tayeb Zitouni, chaired a meeting on Monday to assess the performance of Algeria's permanent exhibitions in Dakar and Nouakchott, one year following their inauguration.

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Following a performance review of “Tasdir”, the Safex subsidiary managing these two exhibitions aimed at investing in the African market, the Minister issued several new instructions and guidelines to improve their performance.

Zitouni demands a new roadmap

 

Zitouni underlined, in this regard, the need to develop, for the company « Tasdir », a roadmap based on a global vision and an economic approach consistent with the strategic objectives set by the President of the Republic.

 

The Minister also stressed the importance of improving administrative performance, raising the quality of services provided to local and international partners, and most importantly intensifying promotional efforts to attract more business partners to the Mauritanian and Senegalese markets.


Mr Zitouni also stressed that supporting the promotion of national products and stimulating participation in permanent exhibitions constitute an essential pillar of the general strategy for the development of Algerian exports, calling for the need for all economic operators to engage in permanent exhibitions and promotional activities aimed at promoting Algerian products on foreign markets.

 

Consider setting up strategic partnerships

 

The Minister also called for innovative media strategies to promote Algerian products on a large scale, helping to raise awareness of the competitiveness of local industry.


Similarly, the Minister called on the company to set strategic partnerships to expand its cooperation network and offer greater opportunities for Algerian exhibitors and exporters to access new markets.

October 1, 2024 | algeria-logo

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