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Agri-food Industry: Eco-packaging becomes a must

As part of an export strategy, it is critical to both adjust and adapt the design of one’s products to foreign markets. Many agri-food companies think and act in a market economy. They have effectively internalized the idea that supply exceeds demand, and that they can survive in the long run only if their product can better serve its users. Yet many European countries think in terms of environmental economics.

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This new paradigm is, of course, the result of the report of the UN’s 1983 World Commission on Environment and Development, headed by Brundtland, which initiated the idea that development should “meet the needs of the present without compromising the ability of future generations to meet their own needs.” This sustainable development is then supposed to reconcile the following three dimensions of human societies: economic, social and ecological.

This vision of the future has changed the representation and relationship of consumers with the concept of packaging. The act of purchasing then goes beyond the purchasing power and resources available and becomes a political act. The company is obliged to adhere to the concept of sustainable development and is fully aware of its social and societal responsibility if it can ensure its sustainability.

The climate change reinforces the imperative to reduce greenhouse-gas emissions, and compels industrialists to think about sustainable practices.

Eco-responsible packaging is in itself a communication argument since it immediately leads to the idea that it was designed precisely to minimize its environmental impact by highlighting the fact that it is biodegradable, compostable or recyclable. This is compounded by the reduction in repetitiveness of serious savings achieved, given the reduction in the overall quantities produced and the obviously associated production costs.

The intrusion of eco-packaging into the world of agri-food in particular has forced many companies to turn to recognized organizations such as Adelphe, CITEO or Léko.

Any move to export to Europe now requires mastering the principle of “extended producer responsibility.” It is advisable to refer to the prerogatives dictated for the household packaging waste sector defined in Articles L.541-10-1, R.543-53 to R.543-6 and R.543-42 to R.543-52 of the Environmental Law in order to avoid any last-minute surprises.

An Eco-packaging logo is available and appears on almost 95% of packaging in France. This logo attests that the producer paid his contribution to a private non-profit company responsible for recycling packaging.

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Agri-food Industry: Eco-packaging becomes a must

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