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February 25, 2025 | 1 year ago

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Technology: Oraimo enters Algeria under the banner of Transsion Holdings

On Tuesday in Algiers, the Oraimo brand, a Chinese Transsion Holdings group subsidiary, officially announced its entry into the Algerian market at a press conference. The event, attended by media and key players in the technology sector, also marked the launch of SpaceBuds, an innovation in wireless headphones.

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Themed Around the Moon with the slogan “While the moon is eclipsed, innovation orbits”, the Oraimo conference highlighted the brand's ambition to impose itself on the Algerian market with innovative and accessible technological products.

 

Present in over 60 countries, Oraimo is a world leader in connected accessories. Dory Wu, the brand's regional manager in Algeria, emphasized the country's strategic importance, offering a booming market and a favourable environment for investment. The Algerian catalogue includes audio headphones, quick-charge accessories, and various connected objects, designed to meet the expectations of local consumers.

 

A strategy tailored to the Algerian market

 

Oraimo's strategy is based on omnichannel distribution, combining physical sales outlets and online platforms, with optimized after-sales service. One of the conference highlights was the presentation of SpaceBuds, headphones equipped with adaptive noise reduction (ANC) and an intuitive touch interface, offering an advanced audio experience.

 

The conference also featured interactive demonstrations and hands-on workshops, allowing participants to discover the brand's technological ecosystem.

 

With this move into Algeria, Oraimo confirms its ambition to strengthen its presence in Africa and become a key player in the market for connected accessories and high-tech objects.

February 26, 2025 | algeria-logo

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