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January 12, 2025 | 10 months ago

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Natural skincare in Algeria: a booming industry thanks to the impetus of young academics

The natural body and cosmetic care sector in Algeria is enjoying unprecedented momentum, driven by young academics who combine scientific know-how with traditional craftsmanship. This promising market, based on the use of plants and essential oils, is attracting a rapidly growing consumer base, keen to return to ancestral recipes while promoting environmentally-friendly solutions.

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Samira Kessab, a biologist, and entrepreneur, is a perfect example of this evolution. With a degree in biological sciences, she has transformed her graduate work, focused on the extraction of essential and vegetable oils, into a flourishing business. Since 2021, her brand has offered oils to relieve migraines and muscular pain, and wellness and hair care products. Samira is banking on a sustainable approach, with plans to create an aromatic and medicinal plant nursery to preserve local forest resources.

For her part, Nassima Kahoul, a biochemist and artisan since 2019, drew her inspiration from personal experience. Faced with her mother's breast cancer, she developed herbal moisturizers and shampoos, helping to reduce the side effects of chemotherapy. With the encouragement of those around her and her academic skills, Nassima set up her own company, today offering a wide range of natural skincare products adapted to the varied needs of her customers.

From the pharmaceutical industry to artisanal skincare

Amel Khalfi, a pharmacist and former employee of major pharmaceutical companies, took her turn in the craft industry during the COVID-19 pandemic. Today, she designs natural products to treat eczema, psoriasis, and skin irritations, while perpetuating family traditions such as the artisanal distillation of rosewater. Innovations include a natural deodorant based on rosewater and hair dyes based on henna and cade oil, offering a healthy alternative to chemical products.

With a team of young chemists, Amel has expanded its range to include shower gels, shampoos, liquid soaps and parapharmaceuticals. All products, guaranteed paraben- and silicone-free and made from 98% natural ingredients, are certified by the Pasteur Institute. This approach enables us to meet the growing demand from consumers for innovative, ecological solutions.

Huge potential for national industry

The rise of these young entrepreneurs reflects Algeria's wealth of plant resources. According to the FAO, the country is home to almost 1,800 exploitable plants, including 640 rare species, offering inestimable potential for developing the natural care industry. By combining scientific innovation with traditional practices, these academics are helping to make Algeria a major player in this field, while enhancing its natural and cultural heritage.

As awareness of the beneficial effects of natural products grows, and demand on the international market increases, the Algerian cosmetics industry is fast developing into a strategic sector. The initiatives of these young pioneers are paving the way for a more sustainable economy, placing Algeria at the heart of global trends in natural beauty.

January 13, 2025 | algeria-logo

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